-Battlefield VIP codes
-Mass Effect cerberus code
-HOMEFRONT battle codes
-Mortal Kombat Online access pass
And the list could go on.
I know why they do this. To increase their income and/or persuade people to purchase a new copy of the game as opposed to a used copy. But it kind of unfair. What about those who rent the game to play online and see if they like it so they could purchase it at a later time. Am I the only one who thinks this is not right?