A major component of supporting massive brands like Call of Duty
(and World of Warcraft
) is fan service and Activision is ready to take its support of the heretofore nebulous Call of Dut
y community to the next level with Call of Duty XP 2011, a two-day gathering promising "total Call of Duty
immersion" at a "secure 12-acre compound in the urban confines of Los Angeles." Earlier this week, we had a chance to speak with Eric Hirshberg, Activision Publishing CEO, about the announcement.
"Call of Duty XP is going to be the ultimate fan experience for Call of Duty
fans. A two day, immersive live event for fans of Call of Duty
," Hirshberg told Joystiq. "We think it's going to set a new bar for experiential live fan-based events." That experience includes a first look at the multiplayer component of Call of Duty: Modern Warfare 3
, the "full feature functionality" of the still opaque Call of Duty Elite
online service, a $1 million CoD tournament sponsored by Activision and "lead sponsor" Xbox 360, and a handful of other big ticket opportunities.
"We are constructing a full-scale replica of one of our multiplayer maps as a paintball stadium for fans," Hirshberg said. "We're reconstructing the legendary level from Modern Warfare 2
, The Pit, which fans can actually run." More interested in what you're going to be able to eat at an all-Call of Duty event? "You'll be able to eat at Burger Town from Modern Warfare 2
," Hirshberg added, quite seriously.