Downloadable content is central to THQ's strategy for the (initially) budget-priced MX vs. ATV Alive.
So it should come as no surprise that THQ is seeking DLC opportunities even outside of the game. A bunch of Xbox 360 Avatar items based on the off-road racer are available through the Marketplace now, in advance of the May 10 release of the game. So you can start buying DLC even before you get it!
This will be your chance to outfit your Avatar with that tiny 4-wheeler, helmet, or tire-shaped yo-yo you need to complete the virtual representation of your real-life self!