Remember Phil Spencer referring to "Europe's biggest franchise" during a discussion of unannounced Xbox One exclusives? He may have been referring to FIFA, which certainly makes the cut from a sales perspective. MCV reports that the manufacturer will announce an exclusive FIFA 14 Xbox One bundle at Gamescom tomorrow.
Near simultaneously, CVG has a report up claiming that Microsoft will bundle a "major third-party game" free with every Xbox One sold in Europe. This is apparently in lieu of a price drop - the console's £429/$499 RRP has not, it's safe to say, won it many friends.
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Could that "major third party game" be FIFA 14? Because a free copy of EA's latest footie sim with every European Xbox One would be a bit of a barn-stormer, it goes without saying.
Neither Microsoft nor EA has commented on either report. We'll ask if they're prepared to comment on this one, just in case.
Update - MCV has now updated its headline as follows: "FIFA 14 to come free with Xbox One? Gamescom announcement expected". Goodness.