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"There's been a lot of speculation and we'll continue to say this: We do not and will not charge for multiplayer."

While Jamie Berger, VP of Digital at Activision, saved that commitment for the end of the nearly 30-minute reveal of Call of Duty Elite, we thought we'd get it out of the way first because, like Mr. Berger said, there has been a lot of speculation. And in the interest of elucidation, we'll get another of Mr. Berger's comments out of the way: "When it launches in the fall, Elite is going to offer a premium membership."

So if Call of Duty Elite isn't some kind of "Online Pass" to play Call of Duty with your friends, then what is it and what will a premium membership include? We'll get back to the issue of cost later but, before we do, it's important to walk you through just what the team at Beachhead is trying to do with Elite. To hear them say it, Elite is nothing less than "Activision getting in front of our players and leading them into the future of connected entertainment."