Nintendo of America president Reggie Fils-Aime has stated that the company is experimenting with smartphones and tablets, but this is really being done to market their content for their consoles and handhelds. However, Reggie says that Nintendo firmly believes that Nintendo games are best played and best enjoyed on their devices, and so the full game play will only be on Nintendo devices.
“It’s a topic that comes up all the time. It’s a debate that’s constantly had. We recognise that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.”
“We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware. It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay – a movement, a shaking, something like that.”