Microsoft has announced two new flavours of Xbox 360 controller - Chrome Purple and Chrome Black. They'll hit shelves in March, and will cost $54.99. Care to run your eyes lasciviously over the screenshots?
Each controller has a transforming D-pad. The black one is exclusive to Walmart in the US, while the purple one is only available at Best Buy, though you can order both from the Microsoft Store. According to Microsoft's Terrie Chilvers (thanks, Ben), the controllers will cost €49.99 and £39.99 in the UK and Europe - watch out, they may be exclusive to certain retailers in other regions, too.
Interested? I could sure go for a hot pink Xbox 360 controller, Microsoft.