Appropriately, 24.99 seems a criminal price for GTA V. The price of the OXM 10/10 has been slashed by 50% in the latest Ultimate Games Sale promotion - for today only. If you don't own it, I'd recommend flinging yourself violently towards a 360 this minute. The full list of Friday deals is as follows:
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Grand Theft Auto V - 50% off
Need for Speed Rivals - 58% off
Crysis 3 - 70% off
Kingdoms of Amalur: Reckoning - 60% off
Ninja Gaiden 2 - 83% off
Bastion - 75% off