Call of Duty: Black Ops continues to set industry sales records.
Activision's latest title has now surpassed $1 billion in sales worldwide since launch, according to internal company estimates. Through the first five days on sale, Black Ops generated $650 million in sales, exceeding last year's $550 million set by Call of Duty: Modern Warfare 2.
"In all of entertainment, only Call of Duty and 'Avatar' have ever achieved the billion dollar revenue milestone this quickly," said Bobby Kotick, CEO of Activision Blizzard.
"This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise," he added.
"Our ability to provide the most compelling, immersive entertainment experience, and enhance it with regular, recurring content that delivers hundreds of hours of audience value, has allowed Call of Duty to continue to set sales and usage records."
To date, more than 600 million hours of Black Ops have been logged playing the game since launch. According to Microsoft, the average player logs into the game more than once a day and plays for over one hour. Over half of that time is spent playing multiplayer.
In the first 24-hours, Black Ops sold 5.6 million copies in North America and United Kingdom.
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