Click image for larger version. 

Name:	gearsdlc.jpg 
Views:	774 
Size:	55.7 KB 
ID:	2134
Gears of War 3 will have a "season pass" for its downloadable content -- a strategy we're seeing used by Noir-ly everyone with a long term, post-launch DLC plan.
Microsoft claims the 2400 Microsoft point ($30) season pass will "guarantee a 33 percent discount on the game add-ons," compared to purchasing them individually when released. The pass will be available on September 20 and include an "exclusive" Liquid Metal Weapon Set.

The season pass will cover the "first four" installments of DLC, which will be released over the next year, with the first planned for November. No word yet if there will be more beyond that to squeeze from, er, generously discount to Gears fans.

Gears of War 3 launches in Standard ($60), Limited ($80) and Epic ($150) editions on September 20.
Click image for larger version. 

Name:	gears-3---season-pass.jpg 
Views:	63 
Size:	181.1 KB 
ID:	2135Click image for larger version. 

Name:	liquidmetallancer.jpg 
Views:	61 
Size:	93.8 KB 
ID:	2136