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Electronic Arts has sued Florida-based fitness supply firm Energy Armor for allegedly trading off the publisher's successful business name.

Innocent until proven guilty they may be, but we'd be surprised if any judge didn't agree that Energy Armor ripped off Electronic Arts' logo.

According to Gamasutra, Electronic Arts also accuses the company of advertising its health and fitness products by associating them with sports and professional athletes, "which is similar to how Electronic Arts advertises and markets its EA Sports products". Doesn't seem much wrong there to us, but if there doing so with that logo...

EA's complaint reads: "Energy Armor's use of the Energy Armor EA Mark is likely to cause confusion, or to cause mistake, or to deceive consumers as to an affiliation, connection, or association between Energy Armor and Electronic Arts.

"Indeed, consumers are likely to believe that Electronic Arts is the source of Energy Armor's EA-branded products or has authorized or licensed Energy Armor to manufacture and sell EA-branded products."

As well as a ban on Energy Armor's use of the logo, EA is seeking damages and its attorneys' fees.

This isn't the only legal action EA's involved in, of course. Earlier this year, a Californian judge gave Activision the go-ahead in a lawsuit brought against EA over the publisher's hiring of Infinity Ward founders Jason West and Vince Zampella.