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EA suffers Q2 loss, revenue propped up by FIFA and Madden
EA's net performance during its second fiscal quarter, ended September 30, 2011, was either good or bad, depending on which net you're referring to.
EA reported a net loss of $340 million, but scored a significant goal in shipping "nearly" 8 million copies of FIFA 12 -- half of the 16 million shipped in the game's lifetime. Overall sales of the footie franchise improved 25 percent year-over-year.
Madden NFL 12 was another standout performer during the quarter, shipping more than 3 million units. EA also pointed out continued strong performance of 2010's Battlefield: Bad Company 2 (with shipments at 11 million so far). In a follow-up investor call last night, EA predicted similar fortunes from this quarter's Battlefield 3 launch, with store shipments already hitting 10 million.
Though EA's bottom line certainly didn't improve for the quarter (net loss for Q2 2010 was $201 million), revenue was up overall to $715 million. The biggest increase was in net digital revenue -- the realm of add-ons and online passes -- which rose over 40 percent to $234 million compared to the same period last year.
EA's next Q3 will provide a crucial look at the company's future, as it'll divulge Battlefield 3 sales and an early performance indication for BioWare's big-huge investment in Star Wars: The Old Republic.
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