Unlike its unflinching US equivalents, News Corp-owned Sky TV is readying its service for availability via broadband, rather than solely through traditional cable box delivery.The company announced plans today to bring a mixed on-demand/pay-per-month streaming service to the UK in the coming months -- a move we've yet to see made on this side of the Atlantic from any major cable provider.
Sky's first step is competing with the likes of Netflix and LoveFilm with an on-demand video service, as well as a pay-per-month unlimited option. And that service is set to expand not long after the initial "first half of 2012" launch time frame, with sports and entertainment offerings said to be coming "soon afterward."
What does any of this have to do with gaming, you wonder? Well, silly, Sky TV is offered via both Xbox 360 and PlayStation 3, and the plan going forward is to continue that support on "a wide range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and connected TVs." It's unclear how currently available apps will be affected, but we'll assuredly see more from the UK TV provider as we move through the first half of 2012.