longy999
02-05-2012, 12:12 PM
5325
THQ has admitted that it took a massive gamble releasing the uDraw tablet on platforms other than the Wii. CEO Brian Farrell confessed that the company sold one million uDraw tablets to retail stores, but the vast majority of the tablets remain unsold to consumers. Farrell estimates that there’s roughly 1.4 million uDraw tablets left sitting in warehouses.
“We were confident that uDraw would resonate again this holiday, given last year’s robust sell-through. Our confidence was misplaced.”
“We were looking at uDraw as a bridge to this core and digital future, and that bridge turned out to be a plank that we walked off of.”
THQ has admitted that it took a massive gamble releasing the uDraw tablet on platforms other than the Wii. CEO Brian Farrell confessed that the company sold one million uDraw tablets to retail stores, but the vast majority of the tablets remain unsold to consumers. Farrell estimates that there’s roughly 1.4 million uDraw tablets left sitting in warehouses.
“We were confident that uDraw would resonate again this holiday, given last year’s robust sell-through. Our confidence was misplaced.”
“We were looking at uDraw as a bridge to this core and digital future, and that bridge turned out to be a plank that we walked off of.”